It's about time the NHL learn from its professional counterparts, and get the idea that a young, up-and-coming talent needs to grace its league's presences on programs and television ads.
Sidney Crosby, the Pittsburgh Penguins' wunderkind, deserves more attention than he gets, in spite of his comparisons to Wayne Gretzky by hockey enthusiasts.
Youth or not, Crosby has earned the "C" patch on his jersey denoting team captain, by leading his Penguins to the second seed in the 2008 Eastern Conference playoffs. Whether or not the youngster can send his team to the Conference finals, and ultimately a Stanley Cup appearance, will determine how his comparisons to the Great One stand up.
The earlier Crosby gets it done, the better.
It just has to happen soon to make the predictions come true, but whether or not he does, it's about time the league boost his visibility.
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